03 / Sustainable entrepreneurship

One week: according to Canadian psychologists, that is the average shelf life of good intentions. At Protect, we try to keep it going longer. One of these good intentions is the phenomenon of corporate social responsibility (CSR) or sustainable entrepreneurship. CSR is based on the triple-P approach: we are focused on economic performance (profit), with respect for the social side (people), within the ecological preconditions (planet).

Both internally and externally we try, to the greatest possible extent, to work according to the philosophy of these three values. Below you will find a number of examples of how we are contributing to a more sustainable policy and a liveable working environment.


At Protect, we attach importance to the diversification of talent. The company also encourages employees to work independently and to further develop their talents. We are open to job rotation and multi-functionality.


Because communication and mutual feedback are important, we use an intranet and several interdepartmental consultation committees. In addition, fun activities are regularly organised outside working hours.


As a small insurer, we cannot move mountains in this area, but we are also trying to do our bit. For example, we use LED lighting in our offices, we offer employees the opportunity to work from home to the degree possible and we promote the use of public transport, which is 100% refunded.


Through Entrepreneurs for Entrepreneurs, we annually choose a new charity to support. Every month we sell a delicious meal and dessert for the benefit of that charity. Every week a fruit basket is also supplied for the employees via Fruit at Work, for which we ask a free contribution. Saint Nicholas and Easter packages are also sold. The profit, together with the profit from e.g. the annual barbecue and the soft drinks, is doubled by Protect.

As a member of the Association of Small Insurance Companies (VKVM), Protect also stimulated the other members to support a development project in cooperation with Entrepreneurs for Entrepreneurs. In this respect we chose to finance and support a project in the financial sector: a project of the NGO Trias which helps poor Philippine women realise their dream by setting up their own small business. After all, small businesses often find it difficult there because of the fierce competition and a lack of government support. Financial support from the West is therefore more than welcome and is used e.g. for training and professional consultancy.